My aim is to help busy individuals and small businesses, similar to those I have worked for in the past, so that they can grow and have the support they need as and when they want it.

My career began in interior design after graduating from university with a BA in Modern Languages. Working as an assistant to one of the top interior designers in the UK, Flora Soames, I learnt not only the interior design trade but also the ins and outs of being a personal assistant.

A couple of years later, my love of interiors found me as senior stylist at Decoroom, one of the leading house staging companies in London.

On moving to Amsterdam in 2019 I took up roles within expat services and then in travel, where I could pursue my passion for travel and create bespoke luxury trips for clients.

I wanted to combine all of the things I love - working for small businesses, organisation, interiors and travel - and so decided to take a chance and set up my own virtual lifestyle assistant company.